In recent years, the Gamification model is being applied by units, brands and businesses to attract more consumers to access eKoin. my product. Why is Gamification so widely used and has such impressive results?
Gamification is the clever and clever application of game mechanics to marketing. Applying this model to the product will increase the interaction and attractiveness for participants. Bring customers positive values as well as make customers feel closer to the product. Grasping that trend, Heineken has been trusted to cooperate with Papagroup to create an impressive Gamification project and attract thousands of users, especially the GenZ generation named "eKoin'' .
With the slogan "Hunting virtual eKoin, winning top-notch gifts", eKoin Arena is a playground for Gen Z with new but equally unique experiences. The "masters" when participating in the game will have to use all their acumen to hunt eKoin. The more eKoin in hand, the more opportunities players have to conquer the top gifts from Heineken.
So what is eKoin, what is it used for?
Is a unit of reward points obtained through online and offline activities of Heineken Silver. With eKoin, you can hold a 1-0-2 Smooth Gears collection from the Silver Gang Quartet and enjoy privileged experiences from Smooth Pass.
About eKoin's features:
- Login and register: Users can easily login/register with their phone number to join the game.
- Edit account information: After registering for an eKoin account, users can freely edit their information....
- eKoin homepage: provides information about outstanding events and hit events organized by Heineken silver. In addition, it also provides information about eKoin so that players can understand the information and how to play game rules.
- Ranking lookup function: a way for players to know their "trophies" as well as the rankings of the participants, the number of points and gifts that the player has received.
- View individual eKoin trophy information: access the trophy to see the total amount of eKoin collected as well as the remaining time you have achieved in each turn.
- eKoin wallet: is a place to summarize the gifts that players get when participating in eKoin hunting.
How to play the game:
- Participants click on the link to the website, type in the name of the microsite directly or follow other digital links to start participating in the program's game. Confirm over 18 years old to continue participating in the program. Participants are required to allow the program to use cameras and equipment.
- Use your phone to scan your surroundings to explore the virtual world of Heineken Silver. The eKoins appear one after another on the screen and the participant taps the coins to collect during the experience. Each turn has a time of 30 seconds to search and collect enough 06 eKoins, if not collected enough, the player will lose this turn and the eKoins collected in this turn will not be recorded in the account. Player time remaining in 30 seconds of each turn will be added together to determine player rank in the Leaderboard.
- Each default account has a maximum of 03 plays/day. Users can add 01 play/day when Share Facebook. The total number of turns in the evening of 01 days is 04 plays. At the end of the turn, the player will be notified of the total amount of eKoin and the time it takes for the entire turn to be credited to the account – the time remaining in the 30 seconds of each turn.
- For participants who have not registered or logged in, the player will have 60 seconds to log in for eKoin and time points to be credited to the account. Players who exit or close the interface or do not log in for 60 seconds will not be counted in the account.
- Various and attractive rewards come from Heineken Sliver when players redeem eKoin such as: Samsung Freestyle Projector; Tickets to the KOSMIK LIVE CONCERT event; Cloth bag; Average Thermostats; Vouchers and a host of other prizes.
Grasping the trend with a unique idea suitable for the GenZ generation, it can be said that the eKoin arena has achieved certain success and attracted a lot of users to participate. Innovation and creativity, close to consumers, that is the purpose of the Gamification model.
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